Anti-Counterfeit Strategy & Product Protection
The course objective is to provide students with an insight in the emerging corporate management function of "Product Protection" and of the growing area of anti-counterfeit strategy. The course will initially look into the overall strategy of the opportunity (crime), looking closer at categorizing the actions (types of counterfeiting, types of counterfeiters, etc.), and the victim (consumers and retailers, including consumer behavior research such as "what role can we expect the consumer to play in authentication"). The food related topics of food fraud, economically motivated adulteration, and intentional adulteration are addressed. Major topics: MSU is applying an interdisciplinary approach with the focus areas of Anti-Counterfeit; Diversion; Tamper-Resistance; Theft deterrence; Supply chain security; Criminal justice/ tamper-resistance; Criminal justice/ anti-counterfeit; and other advanced topics and solutions.